Louis Vuitton Wallet Brazza V2
Locate precisely
Position is very close in the marketing chain and core elements. I ChangJu one simple example, why this can put things on the table and water? For who is! Why is flat? Because his leg is [the answer is very simple, the desktop is equivalent to the position, Louis Vuitton canada if we said the table leg not neat, consumer analysis, analysis of competitors, the company’s own analysis, these analyses wrong can not be flat, gravamen is GeBuZhu things, advertising problems will emerge, the price will be a problem. A company, its product positioning in the middle and high-end of the first user, and finally into ZhongDiDuan users, is because no established, because the company localization of target consumers and competitor analysis in-depth and accurate positioning. 1. The premise of the positioning of the premise is to subdivision, subdivision is a what kind of process? People to unite requirements are the same process of reserving differences, subdivision is exactly the opposite, called to ask. What is seeking with deposit deposit. Through the prophet? With the understanding of the difference to consumers. To recognize that the consumers. In fact, depicts the variables can be more consumers to more than 3000, the awful, and choose the right, this is the key point to ask to determine a. Subdivide the foundation of the ruler, is segments, we want to be sure to tailor ruler. Of course there are special, the typical is coke, it won’t for Chinese specializing in the production of a coke, it more not for sichuan spicy flavors of a production, for the production of a taste of vinegar, is a kind of taste, “love to drink not to drink. Goubuli stuffed bun is the same. I think the market is homogeneous, I only give you one kind of product.
P&g why production so many shampoo? All enterprise product, it is to build market, driving down costs. And the practice of p&g is exactly the opposite, production so many shampoo costs should be is, the higher. If only produce a shampoo, cost will certainly low production four or eight, because 8 kinds of shampoo to do 8 kinds of advertising, eight packaging, 8 kinds of color. Shampoo itself differences should be is very small, it is much do some ads. Of course advertising must not, the cost of the product in-per cent is marketing costs, the manufacturing cost is very, very low. P&g company is to produce so many different product the shampoo of the spleen is because different segments of the market, different people have different requirements of shampoo.
2. Positioning need to answer
Consumers and idea of a competitor, and it is the most important position of the two points. Consumer refers to the cognitive, competitors meant benchmarks. You should take the cost of the cognitive effects, they have to have a mark pole, a reference. Especially a new brand, to keep a different position.
Specifically, positioning need to answer two questions, that is, “what it is” and “who”. First. “what is the most important, the enterprise must make clear to say that they do. Give a simple example, now I want to individual poineering. Hope you PengPengChang, Louis Vuitton outlet called “the museum,” but you can’t get to, because you do not know what is. If you go to dinner is restaurant, if you go to tea is the teahouse. The first stage must answer what do you do, the second phase is a “who”, that is, that your product is the target consumers who. According to serve for who is. Come frome: http://www.louisvuitton-canada.ca














